
Nick Robertson launched AsSeenOnScreen in 2000, in an attempt to cash in on the public’s desire for clothes worn by celebrities and later in the 2003 renamed as ASOS.As chief executive of Asos, the quoted internet retailer, Nick Robertson sells copies of celebrity clothes, accessories and jewellery at prices that are a snip compared with the real thing. Nick Robertson pursued his BBA, Management Information Systems in University of Oklahoma - Price College of Business. Being the great-grandson of the founder of Austin Reed, the menswear retailer, Mr Robertson started out as a media buyer after leaving school in Dorset aged 18 .
Although the AIM-listed company raised only a modest £2.8m at its float, it has grown
into one of the stars of the junior market, with sales soaring from £335,000 in 2000 to over £13m in 2004.ASOS lost 45% of its stock in the Hemel Hempstead fires.However with his diligent efforts and persevering attention he could managed to recover from that loss.Robertsons’s most significant development in the year 2008 was the launch of branded clearance section Asos Red, which is expected to double turnover in the next three years.
Nick Robertson’s Journey:
- He started his career as a Media planner/buyer,Young & Rubicam in the year 1987 and continued there upto 1991.
- During 1995-2000 he served as Associate director, Carat UK.
- After his successfull venture named Entertainment Marketing he launched ASOS in 2000.
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Tags: asos, associate director, austin reed, celebrity clothes, clearance section, diligent efforts, entertainment marketing, hemel hempstead, internet retailer, launch, management information systems, media buyer, media planner, menswear retailer, most significant development, mr robertson, nick robertson, robertsons, year 1987, young rubicam

