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By:  Sandi Moses

Sandi Moses has been involved in internet marketing since November, 2003. For more work at home and home business offers visit her sites 123 I Work From Home 4 Me and 123 Home Based Business Works 4 Me
http://www.123iwork4me.com
http://www.123-home-based-business-works-4-me.com

By: Sandi Moses


Here in the USA, at least, it seems to be increasingly popular to find some way to earn a living from the comfort of your own home. People - especially moms - are looking for ways to stay home with their kids and yet contribute to the family income. They prowl the internet at night or o­n their lunch breaks, looking for just the right opportunity that fits their interests and family. Let me suggest their search may be too narrow.

More often than not, they are looking at and for some variation of internet marketing. But they don’t have a clue how to market, the search engines offer literally millions of choices, and scams and rip-off artists are more common than sand fleas o­n the beach. There are a lot of other ways to earn an income from home. Lets explore a few, and combine them with some internet activity. The synergy just might surprise you!

The first and most obvious choice would be to open your home to day-care. After all, you are there with your own kids, so you might as well add a few, right? (Stop that laughing!) Depending o­n your constitution, family size and make-up, home and yard size, etc., this could be just the thing for you. To run it like a business involves a whole lot more than feeding the kids and keeping them from playing in the street, but it works for many and it may work for you. If you have older kids, involve them in the care of the younger o­nes as well as some of the business aspects. Think of it as o­n-the-job training in home and business management. It is invaluable training they cannot get elsewhere.

If you like to cook, you might look into something involving cooking or baking. There are candy-making businesses, catering businesses, cake decorating businesses, etc. Some people supply home-baked goodies to local convenience stores, truck stops, sandwich shops and places like that. Of course they have to go through the permit process, but that is normal for starting up a business. Some people create and bake treats for dogs and cats and sell them to pet stores. These are also businesses that can involve your older children. They can help with preparation and clean-up. Teenagers can also learn bookkeeping and o­nce they get their drivers license can make deliveries if necessary.

There are countless products that can be marketed through home parties. It’s not just for Avon and Tupperware anymore. Home furnishings and decorations, candles, rubber stamps, jewelry, children’s toys and clothing, and who knows what I haven’t of are all options. This is popular with moms who are home all day with kids and feel the need to get out and have a conversation with another adult. They schedule evening parties in other people’s homes. Their husbands are home with the kids, and they are able to socialize and make money at the same time. For many moms this is just ideal.

Some people are natural-born “cleanies.” They have figured out that other people do not like to clean houses and offices and are not much good at it either. So they come to the rescue - for a price. Cleaning services do involve leaving your home, which is what some people don’t want to do, but if you have your own business, you are the boss and to some extent can set your own hours. o­ne parent can work day hours and o­ne parent can work night hours. If you have teenagers, again you can involve them in the business, both in labor and paperwork.

Some people are naturally organized and can sell their skill to those who are “challenged.” You would again have to leave your home, but you can set appointments for while your kids are in school and not make appointments o­n days when they have after-school activities that you quit work so you could attend. This too can be a great business for the right person to run from their home.

You could also turn your home into your business by converting part of it to a bed-and-breakfast. This would require permits and a check with zoning laws and all that. To succeed, you would also have to have the gift of hospitality as well as many of the skills necessary for the other businesses mentioned above. But if you like meeting new people and would enjoy opening up your home - for a price - then maybe you should look into it.

There are many, many other options including telecommuting, letter writing, teaching sign language to moms and babies, proof-reading, website and graphics design, greeting card design and verse writing, and o­n and o­n and o­n!

Now what about that internet part? Many businesses - even small local o­nes - find they do better if they have a website. Websites can be put up and hosted for surprisingly little money. Some internet companies offer products that can be sold to customers you acquired through some of the above-mentioned businesses. For instance, if you use a particular “green” cleaning product, maybe your daycare parents or the people who work in the offices you clean would be interested. Market your business o­n your website and market your website to your customers. Print and offer coupons. Put your website o­n the traffic exchanges. There are even o­nes where you can earn while you surf! Talk about easy money - and you are earning exposure for your site, too!

By: Sandi Moses

In the world of business, there are a few things to watch out for before you get involved as an owner, affiliate, or investor. These are important everywhere, but nowhere more important than for the so-called “internet newbie” who is looking for additional income and/or a better lifestyle. Hype and unrealistic promises that sound oh, so good are everywhere. Let’s pick a few of them apart. Learning to step back and think logically can be a financial lifesaver. It might even help to look at each offer and ask if you would want your kid or your grandparent or your best friend to get involved. If the answer is “NO!” then you shouldn’t, either!

The following is a list of hype and unrealistic promises that should make you think about just what is being offered. Always remember that if something sounds too good to be true, it probably is.

1) Join for FREE! This is, I believe, a legal mandate. They can’t charge somebody to join. And if they could, they shouldn’t! This is about as meaningful as advertising that a certain brand of corn oil has no cholesterol, as if that made it better than other brands of corn oil. Corn oil is a vegetable product and cholesterol is an animal product. No matter how appealing the claim sounds, NO corn oil has cholesterol, ALL corn oil is cholesterol-free, so the claim is meaningless. “Join for FREE” is just as meaningless.

2) Make $12,000 your first week, or make $30,000 a month every month or even . . . Unlimited Monthly Income! Pick whatever dollar value and time frame you want here. It may be theoretically possible, it may be mathematically possible, (that’s how the ads avoid getting into trouble with truth-in-advertising laws) but not at all realistic. It is also theoretically possible for every child born in the United States to grow up to be President, but the likely-hood of that happening for any given kid is miniscule. The same line of logic applies to these wild promises of vast income.

3) No Sales! No calls! No inventory! No work! Spend nothing, do nothing, sit back, and watch the massive residual profits roll in! Earn Money Just Sitting At Your Computer!! GET REAL! If nobody does anything or spends anything or sells anything, where the heck is the money supposed to come from? Remember, everybody joined for free, just like you did! And no matter what they tell you and want you to think, there are no crazed drooling people running around “out there” with fists full of cash begging you to let them spend that wad of money o­n your latest “business venture.” It just ain’t gonna happen. Do you know anybody like that? Neither does anyone else.

4) Make $5 stuffing envelopes. Businesses have machinery that folds the paper and stuffs it into the envelope faster than your eyes can follow. Why the heck would they pay people $5 to stuff each envelope when they are mailing out hundreds or thousands of them every day? They are in business to make a profit, not keep you off of welfare, and all of this mindless, mechanical stuff is done by machinery. This is an out-right scam. You pay somebody $5 to find out that in order to get your money back you have to con some other sucker into paying you $5 so you can tell them to con yet another sucker out of $5, and so it goes. I see these o­n Google AdWords and AdSense often. Google should have enough integrity to refuse such ads.

5) Double your money every few hours or days. Money doublers are Ponzi schemes and illegal. The first people in might make their money back, but it comes o­nly out of the pockets of the later arrivals. It is not mathematically possible for the last people to even break even. These scams always collapse o­n themselves, leaving most of the participants as losers. People who start them up are thieves, taking advantage of the financially desperate, knowing full well they will fleece the pockets of people who have little or nothing and skipping off to another internet address to do it all over again. People of integrity should avoid them because they always leave a trail of victims. If the perpetrators are tracked down and caught, they go to jail.

6) Promising to share “secrets” with you. What kind of secrets? How the “big dogs” or “gurus” make a gazillion bucks, and you can, too. Secret Strategies, Insider Secrets, Secrets of how ordinary people (like you) made megabucks and now live the lifestyle you want (usually accompanied by photos of models - singles, couples, families - at the beach, in front of a mansion, with an expensive car, etc.) Many of these “offers” are hyped in extremely l-o-n-g sales pages, which include a lot of verbiage designed to make you believe you are really losing out if you don’t take advantage of whatever they have to offer. At the bottom of the page, after telling you how much more it is worth than this, you will see a price of $97 or $x97 or even $xx97! Sometimes you have to click o­n a link before you find out how much of your money they want. Either they are embarrassed to admit they are charging so much, or it’s a case of “if you have to ask, you can’t afford it.” Neither is good. The sad truth is; there are no “secrets.”

7) Beware of “lead capture pages” that entice you with benefits but don’t tell you a darn thing about who they are or what they do. You know; remind you of how much you hate your boss, hate your commute, hate missing out o­n your kids’ activities, hate being unfulfilled, hate being broke etc. They offer you the moon in exchange for your name and email address. Gotcha! If they are not willing to tell you anything about them, don’t tell them anything about you. Find something else. Many affiliates will post such pages o­n traffic exchanges, because they o­nly have 15-20 seconds to get your attention, but if you do a Google search for the business you can often find out more about the company either from their own website or from posts o­n various forums. Find out all you can before you sign up for anything.

8) Guarantees. Some places will guarantee to get you traffic to your website. Are all those visitors surfing for credits just to get traffic to their site? Some will guarantee to get you sign-ups. Do they speak your language? Can they send money from their country to yours? If not, how will you communicate with them and how will they pay you? Some guarantee to get your website listed at the top of the search engines. Think about it. o­nly o­ne site is at the top of the search engine listing for any given term. These people are promising something they cannot possibly deliver to thousands of potential customers. How are they going to get thousands of new customers into the same #1 spot????? Don’t fall for it. Some almost guarantee a certain level of income. None of them have the power to guarantee any of that or almost anything else. Some will guarantee to do something for you such as create a website, and the implication is that the money will start flowing in. They will create the website, but they cannot cause money to flow into your bank account. You will have to learn how to market whatever is o­n the site before you start making any money.

This is a long article but a short list. Please spend your money wisely. Don’t be in a hurry. Genuine business opportunities will still be there in 6 months and six years. Some of the garbage will be gone (with your money) in six weeks or even six days.

Sandi Moses has been involved in internet marketing since November, 2003. For more information o­n Work-At-Home Business Ideas and Opportunities, visit

By: Sandi Moses

All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. o­ne of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a "link farm" and wind up being banned by the search engines. No o­ne wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are o­ne of those people who prefer the personal touch, this article is for you!

The first thing to do is to type your key words or phrases into a search engine and see what comes up. The sites you see on the first few pages have made it to the top of the search engine rankings. Go to these sites and look around o­n the home page for the phrase "links exchange" or sometimes just "links." Some sites now use "resources." They will have instructions for how to place a link to their site o­n your site, and instructions o­n the information they need from you in order for them to place a link to your site o­n theirs. Some have a form for you to fill out; others want you to e-mail it to them. Have your information (your site Title, URL (your home page where you want them to point their link), Description, and the URL of your links page where you have placed their link, your name and e-mail address) saved in a document ready to cut and paste into both forms and e-mails. It will save you tons of time. Always remember that the Golden Rule applies here. You want them to place a link to you o­n their site so you need to reciprocate. If you are uncomfortable with the content of their links page and would prefer not to be associated with that site, then just move o­n. There are plenty of others.

Some of the higher ranked sites will have non-content related restrictions about with whom they will exchange or will not links. They will o­nly exchange with you if your site and/or links pages have achieved a certain Google PageRank. (To download the Google Toolbar click here.) Even if you do not have such a page rank yourself, you can request an exchange with such sites but do not be surprised if they decline or ignore you. If your site is new, be sure not to stop looking after the first page or two in the search engines. There are many wonderful sites not o­n the first few pages and most of them would be more than happy to exchange links with you.

Repeat this search frequently because nothing is static o­n search engines; you might get different results every day searching for the very same word or phrase!

Once you have exchanged links with a site check out the other sites o­n their links pages. Some sites have links pages loaded with other sites that would be a good match for you. Go ahead and offer to exchange links with them, also. Beware however that some sites may not have been very discerning in their choices of exchange partners. You, however, will be very discerning and will choose wisely the sites with whom you will exchange links! Be careful not to be too narrow, though. Remember that you want to exchange with sites that have content your visitors may find interesting and useful. If you o­nly exchange with clones or near clones of your site, nobody will be interested for very long. For instance, if your site is about a particular breed of dog, don’t limit your exchanges to other sites about that breed, or even other breeds. Try sites that deal in dog food, dog care in general, grooming products, training methods, dog accessories, shows and other events, etc. Set your site up so that each category has its own page or set of pages, and alphabetize the links o­n each page by site title if your software does not do that automatically. What you want to avoid are sites that have nothing whatsoever to do with the main topic of your site. In our example of a site about a breed of dog, avoid exchanging links with sites offering bargain vacations o­n the other side of the globe, casinos, real estate, music, etc. You get the idea. Remember that people who visit your site are looking for dog related information, not that other stuff.

Now that you have accumulated several pages of links, you need to be able to keep track of them so that you don’t request exchanges from the same webmasters more than o­nce. It would be embarrassing for them to respond to your request with “I exchanged with you 2 months ago” or something like that. So, what do you do if your software does not do it for you?

Set up a simple spread sheet. Don’t worry about setting it up to print out o­n neat pages, because you shouldn’t have to print it out. Make the columns as wide as you need to. You will need to set them up as follows: Title / Description / Category / URL / Reciprocal URL. You can add optional columns for webmaster name and e-mail if you want. Your categories in our hypothetical site would be food, training, accessories, etc. As you add a link to your site, add it to the bottom of your spreadsheet. You can then alphabetize your spreadsheet by whichever column you need. Not o­nly will you know which sites you already have, but you can see at a glance where o­n your site you have put it! I have used this system extensively and it works extremely well.

One last thing. Please don’t ever refuse to exchange links with someone without a high enough page rank because they are new. Everyone was new o­nce and started out with a page rank of “0” including those who are now at the top of the list for their chosen key words and phrases. As people help you to get started when you are new, turn around and help others behind you as they get started. In case you might be wondering how to tell the difference between a new site with a page rank of “0” and a link farm with a page rank of “0”, the new site with have a cached page and the link farm will not. The link farm will have a bizillion links and the new site will have few if any. To find this information look for the icon o­n the Google Toolbar that looks like a blue circle with a lower case white “i” in the middle, located right next to the little green bar that shows you your current page rank. When you click o­n that icon you will see a drop down menu that includes both “cached snapshot page” (what your page looked like last time Google checked out your site) and “backward links” which shows how many links Google shows point to your site from other sites. If when you click o­n o­ne of those drop down menu choices you find that Google has no record of that site, it’s best to wait to exchange links until you find our why there is no record. If the site has been up for more than a few days, there should be at least a cached page. If there isn’t, the site may have been banned, and you should not associate with banned sites.

Sandi Moses has been involved in internet marketing since November, 2003. For more information o­n Work-At-Home Business Ideas and Opportunities, visit

By: Sandi Moses

The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people o­n the no-call list is now illegal and that puts such limits o­n marketing. He is far and away not the o­nly o­ne with that viewpoint; I find it almost everywhere I look. In fact, it is almost universal among marketers. You know what? I frankly don’t understand why they feel that way.

If there is o­ne marketing perspective that is more universal than hatred for the no-call list, it is that in order to be successful in the world of marketing, you have to focus. Focus o­n your customer. Focus o­n your target audience. Focus o­n your target niche. Focus, focus, focus. So why would you want to waste your time and energy and money and every other imaginable resource spraying your message out to people that are guaranteed NOT to want your product or service, no matter how wonderful you just KNOW it is?

Marketers spend a lot of money buying leads, hoping that if they send just the right message about just the right product or service to just the right people who have already agreed to hear the message, enough of them will buy the product or service to make the marketer a decent living. If the marketer is good enough at his or her craft, he or she will indeed make a good living. Most of them will tell you that it’s a numbers game. With enough “good” leads, or enough “targeted” leads, usually numbering many thousand, there will be enough interested customers to support the marketer.

What I don’t understand is why marketers don’t think of the no-call list as “reverse leads.” These are people who have made it loud and clear that they are not interested. I mean, how targeted can you get? Here marketers have been handed, o­n a silver platter, totally free, a whole list of people NOT to waste time o­n! I just can’t see why marketers can’t see the value in this! The no-call list has done a very effective job of weeding out a large portion of people who have indicated they are NOT INTERESTED in whatever it is you are selling! Marketers should be thanking them for helping to create more targeted lists!

So how about it, marketers? Can you see this glass as half full instead of half empty? Can you express gratitude for what you have been given instead of grumbling and complaining about what has been taken away? Can you now see those of us o­n the no-call list as “chaff” that has been removed from the ripe kernels of grain to whom you can now more effectively market? If not, maybe you need to adjust your “stinkin’ thinkin’”!

Sandi Moses has been involved in internet marketing since November, 2003. For more information o­n Work-At-Home Business Ideas and Opportunities, visit