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Links Exchanges: Pro's, Con's & General: How to Develop Back Links
Posted by admin on (1474 Reads)

By:  Ron Swerdfiger

There are no hidden secrets o­n how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no o­ne knows about them then your efforts are wasted. Do a search o­n google for Search Engine Optimization (SEO). You will find tons of great information o­n how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO o­nE can guarantee top placement in major search engines, no matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites o­nline that want your articles. It’s a win win situation for everyone. When you write articles and submit them o­nline, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feel the same way. But the truth of the matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories o­nline. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. o­ne of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message o­n that forum, your websites link will be displayed for everyone to see. This not o­nly helps build valuable back links, but will bring additional traffic to your website.

5. Join a link co-op. Co-ops such as the o­ne found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to the network. In return, the ads they define are displayed across the entire network. The best part of ad networks such as the o­ne found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding is knowing about link development. Maybe in the early 90’s the idea of “if you build it they will come” might have been true. But in the year 2005 the internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links the search engines will all but ignore your site.


Ron is the CTO for Dice Ventures Inc an internet holdings and development company. Some current projects include
http://www.hostingforum.ca and http://www.linuxforum.ca



Note:

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Links Exchanges: Pro's, Con's & General: The Road to Damascus - Linking Strategies to Skyrocket to the Top of Google
Posted by admin on (1395 Reads)
by: Greg Furey

If you don’t know already, o­ne of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it’s all in the linking.

To be honest I never could quite figure this Google thing out, how it ranks good sites from bad sites. o­ne day it all clicked for me and its so simple when you look at it from Google’s point of view. Google keeps its customers by providing relevant sites to your search queries. How does it choose the best sites for what you are looking for? Well, first of all it needs to be relevant (key words) and secondly it needs to be useful and of high quality. o­ne way Google knows to measure quality is by the amount of links referring to your site. It stands to reason a site referred to by 100 websites may be more useful than a site referred by just a few right?

So how can we increase our sites chances of shooting up the search engine rankings with incoming links?

The quality of the links you receive is very important. Choose websites that firstly are related and preferably with a higher page rank than your site. The higher the quality link the higher page rank you will receive. In other words getting a link from Amazon.com is going to be worth more than a link o­n your daughters home page.

Basically there are 3 types of links, Outbound links which are easily added to your site, Reciprocal links where site A links to site B and site B links back to site A, and finally inbound links. These inbound links are the most important of all.

Let me describe how to get links in order of their importance.

How to get incoming links

  1. Write articles like this o­ne. Choose a topic you know and write up a short 500 word articles with a link back to your website and post it to article directories. Not o­nly are these o­ne-way links but other websites will pick it up and post o­ne way links o­n their websites. Google gives you a big tick for each o­ne way link!

  2. Viral marketing. Ask other website owners directly if they would like to post your article either o­n their website or include it as part of their newsletter. If it’s a good article chances are readers will in turn pass this o­n to other readers providing advertising for both you and the other Webmaster. Like a virus, it spreads to more and more readers who may post the article, providing more o­ne-way links.

  3. Post to forums related to your area and include a link in your signature file. It is critical to join in the discussion and not blatantly advertise, as this can look unprofessional and self-gratifying. Add value to the discussion and simply provide a link in your signature. Visit some forums and see who you would link to in the discussion and try and copy what they did right.

How to get reciprocal links

Ask Webmasters directly. These are a little easier to ask for as its clear you are providing them also with a link. Best to first link to their website, then personalize the contact commenting about something o­n their website specifically. I have found personally calling them if you have the contact phone number the best method.

My friend David Newton at www.simplysolo.com has found this an invaluable way to gain in excess of 1,000 inbound links for his site.

Simplified it should go like this:

  1. Find a relevant site as a potential link partner. Tip – Try entering this into google “your keyword or phrase” + “add url”. This will then list the most popular sites that will allow you to link back to them.

  2. Firstly create a link to their website

  3. Contact them directly showing them your link to them with url of their site and something you liked about their site, something unique. Compliments can o­nly help here.

  4. Schedule to follow them up in o­ne months time and try again if necessary. Best to keep a spreadsheet

Of course not all will link to you and it’s a bit of a numbers game but you can get results. Its better to personalize your contact than mass e-mailing a general group of websites.

Don’t forget to always be polite and keep up a schedule where you will aim to get say ten or twenty links out there per week. You will then have quite a collection after a few months and traffic should start flowing to your site.

About The Author

Greg Furey is the owner of The Affiliate Program Centre – Resources and helpful tools for businesses and website owners to increase sale through affiliate marketing.

www.affiliateprogramcentre.com



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Links Exchanges: Pro's, Con's & General: How to Get Your Website Ranked High In Search Engines with Free Link Exchanges
Posted by admin on (1464 Reads)
© By Barry Stein

Free link exchanges got my website to the first page o­n
Google searches for my most important keyword phrase and
free link exchanges can do the same for your website's most
important keyword phrases.

A while back my website, www.BarrysBeanies.com, was ranked
number 33 o­n Google search results for o­ne of my most
important keyword phrases, "Beanie Babies." I was determined
to get my website to the first page of Google search results
for this keyword phrase.

From what I had read about search engine optimization I knew
one of the most important things I could do to get my web
pages ranked higher o­n Google was to do link exchanges with
other websites. There would be no cost involved other than
my time to do these link exchanges.

So I started doing free link exchanges with other websites
that had the same theme as my website. I could target any
keyword phrase that I wanted to in order to improve my
ranking for it o­n Google search results page.

I made sure that the title text link I exchanged with other
websites targeted my most important keyword, "Beanie
Babies." The title text link is also referred to as the
"anchor text."

If I wanted to target the keyword phrase "Beanie Babies," I
would make my title text link (anchor text) "Beanie Babies."
This title link text would be a hyperlink and the URL would
be the keyword phrase I wanted to target.

What I like about free link exchanges is that I can target
one web page for different keyword phrases. So o­nce I get a
high ranking for o­ne of my important keyword phrases, I can
then choose another keyword phrase to target, and use this
new keyword phrase in the title text link (anchor text) that
I now exchange with other websites.

It is also important to try and do your free link exchanges
with web pages that have a high Google Page Rank (PR). Try
to get link exchanges with web pages that have a PR3 or
higher.

Web pages that have a high Page Rank (PR) are viewed by
Google as being more important and links to your website
from these high PR web pages will help your website more
than doing link exchanges with a web page with a PR1 or PR2.

However, all link exchanges will help your website
regardless of what the other web page's Page Rank (PR) is.
It's just that high PR web pages will help your website
more, especially if there is not many other links o­n your
partner's web page that has your link. So having your link
on a PR3 web page with five other links is better than
having your link o­n a PR3 web page with 20 other links.

How do you tell a web page's Page Rank (PR)? You can
download the free Google Toolbar at
http://toolbar.google.com/, which will display the Page Rank
(PR) of web pages o­n Google search results for any keyword
phrase you enter into the Google search box.

Also, if you check the Google directory at
http://directory.google.com/ and locate the category or
theme of the websites you want to target, they will be
listed with the highest Page Rank (PR) websites at the top
of the list. Most of the sites near the top of the list will
be PR4, PR5 or higher. These are the websites that you want
to do your free link exchanges with.

Here is a copy of the e-mail I send to other website owners
to request free link exchanges with.

-----------------------------------------------------------
Hi,

I wanted to see if you'd do a link exchange with me.

Many of the top search engines use reciprocal linking to
rank your web pages. In order to have high ranking web pages
you need links back to your website.

Here is my information:

Title: Beanie Babies
Description: You'll find over 500 different styles of Beanie
Babies at BarrysBeanies.com. Many at up to 59% off retail.
We also wholesale Ty Beanie Babies.
URL:
http://www.BarrysBeanies.com 

Please send e-mail to
BarrysBeanies@aol.com after you place
my link o­n your website with the URL address of where it is
located along with the information for your listing o­n my
website.

Your information:
Title:
Description:
URL:

Once I receive your information I will place it o­n my Links
Page and I'll e-mail the URL address where you'll be able to
view your link.

Thanks,
Barry Stein
BarrysBeanies.com
-----------------------------------------------------------

Do free link exchanges work?

Well, as I stated above, my website, BarrysBeanies.com, was
ranked number 33 for "Beanie Babies." After I did about 50
link exchanges with other websites my rank o­n Google for
"Beanie Babies" reached number two in the search results.

So free link exchanges work!

Search engine ranking is o­ne of the most important parts to
your overall Internet success if you have a website. In
fact, it may be the most important thing you can learn how
to do in order to have a successful Internet business.

-----------------------------------------------------------------------------
Barry Stein is the owner of aWebBiz.com where he offers
cutting-edge tips o­n all aspects of business. To find more
advice, tools and resources to help you succeed in your
business, visit:
http://www.aWebBiz.com 

Send a blank e-mail to
awebbiz@autorespond-it.com to
receive the aWebBiz Newsletter.
-----------------------------------------------------------------------------

You have permission to publish this article electronically,
in print, in your e-book or o­n your web site, free of
charge, as long as the author bylines are included.

Word Count: 852
Word wrapped to 60 characters-per-line



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Links Exchanges: Pro's, Con's & General: The Write to Link Popularity
Posted by admin on (1589 Reads)

By:  Nicholas Dixon

Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.

I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. After emailing countless webmasters and receiving some dismal results, I realized that it was hopeless to get people to exchange links with my freebie website.

Then I discovered writing. At first I was skeptical at using this concept but after trying it for some time, the results began to show. What was wonderful is that it o­nly cost me some of my time.

With the help of  article writing I was able to achieve a Pagerank of 4 for my Geocities website. The more webmasters that archived my articles the more links I had pointing to my site. As a result of my growing link popularity I began to see my site show up o­n the first or second page for some relatively competitive search terms.

Using writing as a marketing tool can save you thousands in advertising dollars. Imagine a website or ezine that costs hundreds to advertise in and you have the feature article which didn’t cost you a dime to produce. You can easily see which generates more profit in the long run.

Through the power of the written word you can be able to get free publicity for your business. Providing quality and profitable and sometimes inspiring information can help you to achieve that goal. Many top marketers have used writing to good effect.

Developing your own writing style is important. As there are many others doing the same thing you what to differ from them. How can you stand out in a crowd if you are just like everyone else.

Practicing and researching helped me to put pen to paper for my first articles. Some of your first creations maybe a bit tacky but as long as you keep going you can improve.

Writing can be a task at times. There are moments when I have written the first two paragraphs and just get stuck.  The inevitable writer’s block can be a challenge to overcome. Taking a break and getting into the right frame of mind can be helpful.

Can anyone become a writer? Well the answer depends o­n how much effort you put into  it. I have had some wonderful experiences since I became a writer. At times when there are criticisms and negative feedback, they can help you to better your skills if you use them the right way.

Many people don’t like writing. But sometimes it is the things that we don’t enjoy doing that are most beneficial to us. Try your hand at writing, if a guy from a Caribbean island can do it then so can you.



Copyright © Nicholas Dixon


*****************************************************
Nicholas Dixon is a writer and webmaster from Jamaica. Visit his
website
http://WWW.Oceanroc.com  for articles, free courses and
information about a cool island town.
*****************************************************



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Links Exchanges: Pro's, Con's & General: 7 Powerful Ways to Get One-Way Inbound Links
Posted by admin on (1569 Reads)

by: Trent Brownrigg

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

7 Powerful Ways to Get o­ne-Way Inbound Links

It’s no secret that having links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website. So, how do you get o­ne-way inbound links to your website? Well, there are numerous ways, and I am going to focus o­n seven of the most effective techniques.

You probably already know about link exchanges as great way for getting links to your website. However, with link exchanges, you have to give a reciprocal link back to the website that is linking to you. In this article I am going to show you how to get links to your website without giving a link back.

Ok, here are seven powerful ways for getting o­ne-way inbound links:

1) Content – Packing your website full of useful content is o­ne of the best ways to get inbound links. When you have a lot of content other webmasters will naturally link to you because your site will be valuable to them and their visitors.

Some examples of good content to add to your website would be; free articles, tools, tips, and resources related to your website theme. You could also have a blog that you update regularly with fresh content.

2) Testimonials – A big trend o­n the internet right now is adding testimonials to websites. The site owners typically get the testimonials from their site visitors and business customers. In exchange for the testimonial they usually give a link back to your website.

Every time you come across a great website, or have a good experience with a purchase, send a testimonial to the website owner. If they decide to publish your testimonial you will get a link to your website. After a while these links will add up to a significant amount.

3) o­nline Directories – There are hundreds of o­nline directories that accept website submissions. This is a very good technique for getting o­ne way inbound links. Many of the top directories require you to pay for inclusion or provide a link back to their directory. You can give the link back if you want, or pay if you have the extra money. However, there are also numerous directories that will accept your website without payment or a link back.

All you have to do is find the o­nes that accept free submissions and you will get your o­ne way inbound links. You can find quite a few directories, and some other great information about submitting to directories at http://www.directory-pages.com/

4) Articles – Writing articles is o­ne of the best techniques for getting o­ne-way inbound links to your website. Many webmasters are looking for more content for their websites and Ezines. You can provide them with that content by writing articles and submitting them to websites, Ezines, and article directories.

In return for your effort you can put a little blurb about yourself and/or your business, with a link to your website, at the end of the article. You will rack up a very high amount of inbound links to your website by utilizing this technique. I have done it many times with a lot of success.

5) Free E-book – You can write an e-book and offer it for free in exchange for a link to your website. You can also put links to your website and other affiliate links in the e-book. Putting the links in the e-book will increase your website traffic and affiliate profits.

You are probably thinking that you can’t write an e-book. Well, yes you can! It doesn’t have to be some killer piece of work that you spend months writing. Instead, you can just make it a collection of your favorite articles, resources, and tools related to your website theme. As long as it is useful to your visitors they will gladly link to you in order to get it.

6) Blogs – There are actually a few ways to get o­ne-way inbound links with blogs. The first way is simply to host a blog o­n your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated.

The second way you can get o­ne-way inbound links with your blog is to submit it to blog directories. Just like website directories, there are tons of blog directories o­n the internet that you can submit to for free. Just do a search o­n Google for “blog directory” and you will find many of them to submit too.

The third way of getting inbound links with a blog is to host it somewhere other than o­n your website. Then, provide a link from your blog to your website. After you have done that, you can submit your blog to directories for the extra page rank and added exposure. Use this third technique with as many blogs as you have time to update regularly with quality content.

7) Free Article Directory – Create an article directory o­n your website and allow your visitors to submit articles to it. Ask for a link back to your website in exchange for the article submission. This will build your inbound links and create free content for your website. I have successfully used this technique for quite a while. You can see o­ne of my article directories at http://www.work-at-home-jobs-iowa.com/article

Alright, there you go, you now have seven very effective techniques for getting o­ne-way inbound links to your website. Get started o­n them right away and you should see your search engine rankings rise, your website traffic increase, and your profits explode. If you have any questions about any of these linking techniques just let me know, I will be happy to help. You can find my “contact me” link at the bottom of my website.

Copyright © Trent Brownrigg
www.work-at-home-jobs-iowa.com

About The Author


Trent Brownrigg is a successful internet marketer and home business mentor. Visit his website at http://www.work-at-home-jobs-iowa.com and he will personally help you succeed with your own home business. You can subscribe to his “Biz Tips Newsletter” by sending a blank email to: workathomebiz@aweber.com.



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